A B2B Virtual Reality Marketing Platform

Such a platform would serve as a valuable tool for businesses that want to create more engaging and immersive marketing experiences. It could help to improve brand awareness and customer loyalty. This platform would offer:

1. Personalized marketing experiences: AI could be used to personalize marketing experiences for each user. For example, AI could be used to track user preferences and interests, and then use this information to create marketing content that is more likely to appeal to the user.
2. Track user engagement: AI could be used to track user engagement with marketing content. This information could then be used to improve the effectiveness of future marketing campaigns.
3. Measure the effectiveness of marketing campaigns:** AI could be used to measure the effectiveness of marketing campaigns. This information could then be used to optimize future marketing campaigns and improve ROI.

Here are some examples of how a virtual reality marketing platform could be used:

• A car company could use a virtual reality platform to allow potential customers to take a test drive of a new car.
• A travel company could use a virtual reality platform to allow potential customers to explore different destinations.
• A retail company could use a virtual reality platform to allow potential customers to try on clothes or furniture before they buy them.

Desired Disciplines

• Computer Engineering
• Computer Science
• Mechanical Engineering
• Mechatronics Engineering
• Graphic Design
• Psychology

Team Leader

• Dr. Evan Fakhoury

Team Co-leader

Dr. Ali Ammouri

(Potential) Industry Partners

• DesignHubz